I’m Danielle Strijdhaftig, founder of web design consultancy Strijd Haftig. The name, pronounceable as Stride Haftig, loosely means ‘combat-ready’ and shows I’m always ready to take on a challenge.

I graduated from the Delft University of Technology, with a master’s degree in Information Technology. I worked in tech for several years, starting in web design and moving on to IT management.

When I became passionate about user-centric design I made a change. Today, I'm an emerging self-taught design strategist using everything I’ve learned so far to work on web projects for green and historical destinations.

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Positioning

First things first: What do you do and who do you do it for?

Goals

What do you want to accomplish, how and how much?

Users

Who are these people, these clients or customers? Who are they really?